Protect Our Winters and Strava wanted to make noise for climate. We gave them a campaign, a video, and a roster of the most recognizable names in the outdoor world.
#crushit4climate
POW // Strava
ROLE
Athlete & Campaign Strategy Director
THE GOAL
Direct a short social video and contract a team of elite outdoor athletes to celebrate what we're fighting to protect. Getting outside, going big, and raising awareness and funds for POW throughout the month.
THE ATHLETES
Contracted and managed two teams of the most respected names in the outdoor industry:
Team 1:
Hilaree Nelson, Clare Gallagher, Caroline Gleich, Fernanda Maciel, Jeremy Jones, Jimmy Chin, Conrad Anker, Jim Morrison
Team 2:
Angel Collinson, Ingrid Backstrom, Hadley Hammer, Leanne Pelosi, Sierra Quitiquit, Kit DesLauriers, Beth Rodden, Stephanie Marie Howe, Michelle Parker, Emily Harrington, Matt Segal, Mike Foote, Chris Davenport, John Collinson, Danny Davis, Julian Carr, Chris Benchetler, Sage Cattabriga-Alosa, Josh Jespersen, Brody Leven, Ian Mcintosh
The Result
#CrushIt4Climate hit the world loud. The campaign launched, built awareness, and broke the internet.