SOCIAL MEDIA MANAGEMENT
Community management, content creation, influencer / athlete management, creative strategy
highlighted work below
The North Face
Role: Creative Strategist | Athlete Management
Built and activated a 64-person global athlete team to launch FUTURELIGHT across Instagram and Facebook. Writing copy, directing content, and managing relationships across a six-month campaign that reached 24 million people with a 6.3% engagement rate.
Portal Thermaculture
ROLE | Social Media Manager & Community Director
Grew Portal Thermaculture's Instagram through organic content, community building, and a defined brand voice. Directed photographers and videographers, edited Reels, and built their social presence from the ground up.
Otterbox
ROLE | Influencer & Campaign Strategy Director
Sourced, cast, and managed an entire Gen-Z creator team from scratch to launch OtterBox's new Lifestyle channel. Contracted 20 posts, delivered 41. Contracted 500K reach, delivered 724K with an 8.31% engagement rate.
YETI
ROLE | Influencer & Campaign Strategy Director
Sourced, cast, and managed a five-person active lifestyle creator team to drive brand awareness around the YETI Rambler. 28 posts, 772K reach, 53K+ engagements.
POW / Strava
ROLE | Athlete & Campaign Strategy Director
Contracted and managed two teams of elite outdoor athletes, including Jimmy Chin, Conrad Anker, Emily Harrington, and Hilaree Nelson to launch the #crushit4climate campaign for Protect Our Winters and Strava. Directed the social video and ran the full athlete activation.
National Geographic
ROLE | Athlete & Campaign Strategy Director
Activated 9 athletes including Alex Honnold and Bear Grylls to launch the Running Wild premiere on National Geographic. Contracted 750K reach, delivered 3.4M, with 63M total impressions across athlete channels and paid social.