YETI
Built a creator campaign around their YETI Rambler product launch.
ROLE
Influencer & Campaign Strategy Director
Sourced and managed a team of active lifestyle creators to build authentic brand awareness around the YETI Rambler showing the product living naturally in real people's daily routines, then amplifying through paid media to drive traffic to the Rambler sale page.
GOAL
5 Creators
28 Posts
772,000+ Reach
53,000+ Engagements
THE NUMBERS
THE RESULTS
Lauren Fisher
Audience: 1,100,000
Total Impressions: 467,627
Total Engagements: 44,502
28 posts. 772K reach. 53K engagements. A creator team built from scratch that made the Rambler feel like a natural part of the active lifestyle, not an ad.
The Ready State
Audience: 352,000
Total Impressions: 193,956
Total Engagements: 7,020
Calvin Corzine
Audience: 43,500
Total Impressions: 154,201
Total Engagements: 4,951
Bonnie Weeks
Audience: 70,500
Total Impressions: 190,643
Total Engagements: 4,744
Elisabeth Akinwale
Audience: 108,000
Total Impressions: 36,322
Total Engagements: 2,547