OTTERBOX
#doyourthingalready
Launched OtterBox's new Lifestyle channel with a Gen-Z influencer campaign built around one idea: you got this. Go do it.
Influencer & Campaign Strategy Director
ROLE
GOAL
Cast, sourced, and managed a team of Gen-Z creators to launch the #DoYourThingAlready campaign. Activating their audiences through authentic lifestyle content and a customized paid media strategy driving traffic to the OtterBox Lifestyle landing page.
41 Original Posts (contracted 20, delivered 41)
724,448 Unique Reach (contracted 500K, delivered 724K)
1,456,867 Impressions
60,229 Engagements
8.31% Engagement Rate
THE NUMBERS
THE RESULT
Contracted 20 posts. Delivered 41. Contracted 500K reach. Delivered 724K. An 8.31% engagement rate on a campaign built entirely on creators I found, briefed, and managed from scratch.
Ashley Masse
Audience: 112,000
Total Impressions: 193,627
Total Engagements: 25,235
Bree Cevaal
Audience: 20,000
Total Impressions: 406,201
Total Engagements: 4,951
Tess & Sarah
Audience: 316,000
Total Impressions: 290,478
Total Engagements: 17,953
Shelby Kleiman
Audience: 31,600
Total Impressions: 190,643
Total Engagements: 4,744
Brock DeHaven
Audience: 16,200
Total Impressions: 136,322
Total Engagements: 3,574
Chloe Montoya
Audience: 21,100
Total Impressions: 92,041
Total Engagements: 1,599